I have already mentioned why it is so important to keep up-to-date in your industry. So how do we ensure we are kept on the cutting edge? You should first check to see if your industry is covered at Moreover.
Secondly you should use a tool that is hosted by Yahoo at http://news.yahoo.com/rss
Simple scroll down for the search box and type the keyword for your industry into the search box. Remember, you can do this multiple times for multiple keywords if you wish. The next step is to click the drop-down box and subscribe by using the feed reader of your choice. I personally use Google, it gives the following options:
Add to Google homepage
Your Google homepage brings together Google functionality and content from across the web, on a single page.
or
Add to Google Reader(Works Better)
Google Reader makes it easy to keep up with the latest content from a large number of sites, all on a single reading list. I personally have used both, and they are both great options, but I would recommend the “Google Reader”.
Remember, all of these options are completely free of charge. Also make sure you go to any of the authority publications or websites in your industry and subscribe to their RSS feeds.
Not only can you use the following tools to monitor your industry, there is the added bonus of using them to get your creative juices flowing. There is nothing better to spark some ideas for content then having hundreds of existing content ideas laid out in front of you. With this information you should never run out of ideas for Creative Content.